Miguel Bello
Director
Jesús Ortíz
Foresight Specialist
Our actions
2030 visions for the trade relations between Canada and Latin America
During EDC’s regional conference in Bogotá, we facilitated a foresight process that mapped forces of change, tensions, and 2030 visions across five priority sectors for Canada–LATAM trade relations—culminating in a 10-action roadmap for the next 36 months.
Partner
Export Development Canada (EDC)
Year
2025
Services
Foresight and Future Visions; Collective Intelligence Facilitation
As part of EDC’s Vision 2030, we led a strategic foresight exercise to explore trends, imagine plausible futures, and distill the findings into 10 actions that strengthen Canada’s business strategy in Latin America. The work took place during EDC’s Regional Conference in Bogotá.
CHALLENGE
Help EDC’s Latin America team shift from short-term operations to a long-range, strategy-driven view: anticipate trends, spot opportunities, and strengthen internal capacities to decide with a 2030 horizon—consolidating its bridge role between Canada and the region.
APPROACH
We work in five priority sectors for trade relations between Canada and the region. We hold virtual and in-person sessions to gather signals of change, build visions for the future, challenge assumptions, and prioritize actions. We conclude with sector-specific one-pagers as a bridge to implementation over the next 36 months.
IMPACT
- 10 priority actions to guide EDC’s strategy in Latin America and implement over the next 36 months.
- 2030 visions for each of the priority sectors: Agri-Food, Clean Tech, Digital Industries, Advanced Manufacturing, and Resources of the Future.
- Strengthened internal capabilities to cultivate long-term thinking and anticipate future change.
Regulatory–financial tensions, trade diversification, and social licence are not solved by a single move—they require coordinated portfolios of actions by sector and territory.
Key findings
ESG and Canadian regulation (e.g., anti-greenwashing rules) raise the bar and drive demand for ethical and regenerative finance.
Tariffs, retaliation, and protectionism are reshaping routes, timelines, and SME exporter support.
Trade diversification toward the Indo-Pacific, Europe, and LATAM—emphasizing services as well as goods
Nearshoring and supply-chain rewiring position LATAM as an alternative manufacturing/logistics hub to Asia.
Chinese capital and geopolitical realignment open opportunities and strategic dilemmas.
We used the Futures Triangle to map future attractors, present drivers, and past weights—and to translate that understanding into actions and an executive synthesis.
How we did it
01
Signals & reframing
Intro to foresight and signal collection by EDC teams to feed the in-person work.
02
Futures Triangle mapping
By sector, we mapped Push of the Present, Weight of the Past, and Pull of the Future to distill tensions and opportunities.
03
Actions & one-pager
We converged on prioritized actions and synthesized them into a sector one-pager as a bridge for decisions over the next 36 months.
04
Socialization & prioritization
We presented, discussed, and voted using criteria to prioritize actions: Value for EDC · Challenge to the comfort zone · Emotional catalyst.
Five 2030 scenarios
01
🌱 Agri-Food
Shift from raw bulk commodities to value-added, tech-enabled foods that feed the world sustainably
02
☀️ Clean Tech
Evolve from sporadic investing to an integrated CAN–LATAM trade & investment ecosystem
03
🤖 Digital Industries
Undervalued intangibles become fully regulated, financed, and drive a seamless digital economy
04
🦾 Advanced Manufacturing
Transactional exports become CAN–LATAM co-production partnership-driven manufacturing ecosystem
05
🪨 Resources of the Future
Canadian-Chile best-practice smart-mining model replicated across LATAM via AI & ESG tech
“When a strategic team recognizes the rights of nature, the future of business is no longer only about growth—it begins to be about coexistence. This shift opens space for a post-development stance, even in business environments.”
— Equipo Pluriversa
When signals stop being noise and become criteria, strategy stops being slides: it becomes 10 measurable actions in 36 months, CAN–LATAM alliances, and a compass that includes people, territories, and the rights of nature.
Strengthen your long-term thinking
Transform scattered signals into strategic decisions. We support training processes and workshops to move from vision to measurable actions—with low risk and high learning.
Pluriversa team
This project was co-created by members of our Pluriversa Community:
We would also like to extend our gratitude to our partners and teammates:
- Jorge Rave – EDC
- Tamara Fathi – EDC
- Daniel Bermudez – EDC
- Juliana Pérez – EDC